Anne-Laure Mazoyer, data analysis expert in Haute-Savoie, Geneva, Switzerland, working on computer with business intelligence graphs

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Data Analytics : Turn your Data into a competitive advantage

Leverage your Data to increase revenue and reduce operational costs

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Faster Decisions, Stronger Growth

What is a Data Strategy?

A data strategy transforms your data into profitable decisions.

It enables you to:
· Make fast and reliable decisions
· Optimize costs and processes
· Identify new growth opportunities
· Anticipate market shifts and trends

By using your data as a strategic lever, you gain agility, performance, and competitiveness.

Build your data strategy
Illustration showing how a data strategy drives business growth and profitability

Your Data : a driver of growth and innovation

Why Data Strategy is crucial for your business

Interactive dashboard displaying data analytics to enhance business decision-making and performance

  • Today, data is the engine behind strategic decision-making.

    80%

    80% of executives acknowledge that data is a key success factor for their business.

    Don’t miss this opportunity: data is at the heart of the most innovative and high-performing companies.

  • Gain Your Competitive Advantage

From secured Data to strategic decisions

Tailored Data solutions for your business challenges

I support you at every stage to fully leverage your data and turn it into a competitive advantage.

  • Data Security

    DATA SECURITY

    Ensure confidentiality and compliance of your data with cybersecurity and secure transfer.

  • Data Audit

    Data Audit

    Assess your needs and data maturity to uncover sources of growth and new opportunities.

  • Data Strategy

    Data Strategy

    Build a concrete action plan to transform your data into a lasting competitive advantage.

  • Data Analytics

    Data Analytics

    Track key performance indicators in real time and analyze results to reveal true business opportunities.

  • Data Training

    Data Training

    Empower your teams with the skills to master their data and drive performance.

Explore My Complete Data Solutions
Tableau de bord interactif montrant l’analyse des données pour améliorer la prise de décision et la performance de l’entreprise

Anne-Laure Mazoyer

Data Analytics expert in French-speaking Switzerland

With a background in mathematical engineering, I spent 10 years working in major companies in Geneva, where I developed deep expertise in data analysis and strategy.

Today, I put this experience at the service of my clients, providing tailor-made solutions adapted to their strategic challenges.

My mission : help you decode complex data and turn it into a unique competitive advantage, combining analytical rigor with business insight.

+0 years

of experience in Data Strategy driving your business performance

Why trust me ?

Client Projects in Data Analytics and Business Performance

FAQ Data Strategy

Have questions about how to leverage your data to boost business performance ?
Find here the answers to the most frequently asked questions.

Today, the most effective decisions combine hands-on experience with the power of data.

Data does not replace your expertise: it confirms, refines, or guides it, helping you make the right decisions at the right time.

A well-designed data strategy allows you to:

  • Validate your intuitions with concrete facts

  • Increase efficiency by reducing wasted time and costs

  • Understand your clients and markets (local or cross-border)

  • Comply with legal requirements (such as GDPR or Swiss regulations)

A Data Strategy rests on five solid foundations :

  1. Clear objectives, directly aligned with your business priorities
  2. Strong governance to ensure data quality, security, compliance, and ethics
  3. Infrastructure suited to your company size and data flows
  4. Advanced analytics tools to extract meaningful insights and visualize key information easily
  5. Key performance indicators (KPIs) to monitor and adjust your actions

Absolutely. A data strategy does not depend on the volume of data but on how you use it.

Even with a small amount of data, you can :

  • Identify what works and what doesn’t in your actions

  • Recognize your most profitable clients

  • Structure your business development

The cost depends on your objectives and the current state of your organization regarding data.

You don’t need a large budget to get started.

There are simple, gradual solutions tailored to your company’s size and priorities.

The goal is to start where it will have the most impact, with concrete actions that quickly become profitable.

Thanks to time savings, reduced errors, and better decision-making, the return on investment is often rapid.

The first benefits often appear within a few weeks : automated reporting, better customer insights, clearer business monitoring, and more.

It is an evolving process, and each step delivers tangible results that you can measure.

Security and compliance are integrated from the very design of your Data Strategy. This includes :

  • Clearly defined access rights

  • Reliable tools with encryption and traceability

  • Compliance with French and Swiss regulations

You can start internally if you have the necessary skills and resources. However, working with an expert allows you to :

  • Make the right technical and strategic choices

  • Avoid mistakes

  • Achieve concrete results faster, while considering the specific challenges of your region or industry

More questions ? Contact me

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Testimonials

From analysis to strategy, these companies explain how data generated tangible results.

We have worked with Anne Laure for more than 2 years.

Her deep knowledge, dutifulness and efficiency in her work, were matched by her social skills and kind disposition during our entire cooperation.

Our excellent communication has helped us discuss and find solutions for many issues that have risen in this very complex project, involving many different internal departments and in many different countries.

I would trust Anne Laure in any complex project and hope to have the pleasure of cooperating with her again in the future.

Titos Simitzis 
General Manager
Alternative Research Solutions, Athens

Anne-Laure was always a real pleasure to work with and incredibly supportive on all the projects we worked on.

In addition, Anne-Laure showed an in-depth interest and understanding in the methodologies we were using in order to answer business questions and provide valuable insights from complex and often large datasets.

Steve Hillam 
Managing Director
Pi Insight, UK

I’ve had the pleasure of working with Anne-Laure on several projects requiring advanced data analysis and project management skills.

She demonstrated a high level of rigor and excellent organizational skills, making each collaboration smooth and productive. Her ability to understand complex databases and extract actionable insights was particularly impressive.

In addition, she excels at project management—always keeping a close eye on timelines while ensuring high quality.

Working with Anne-Laure has been a truly enriching experience, and I highly recommend her expertise in data analysis and project management.

Alexandre Montaufray
Pricing and BI Director
Coty, Geneva

Anne-Laure was able to highlight the essential aspects of my project, taking the time to truly understand my business as a whole and bringing valuable insights for its development. A big thank you !

Alexandra Norbis
Owner
Instants Choisis, Douvaine
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